Let yourself be enchanted in small ways.

The first 90 percent of a revolution is creating the product or service; the second 90 percent is evangelizing it. At the beginning of a revolution, you need evangelists, not sales, because leverage spreads news.

A good idea is about ten percent and implementation and hard work, and luck is 90 percent.

Companies should always want to delight their customers.

You need to save some mental, physical, and emotional resources for enhancing your product after you ship. A revolution is a triathlon, not a hundred-yard dash-it requires long distance stamina and multiple skills such as creating, churning, and evangelizing.

When I finally got a management position, I found out how hard it is to lead and manage people.

I learned how difficult it is to self-publish a book. It's complex, it's confusing, it's idiosyncratic.