If you truly don't have competition, then zoom out until you can define some. Competition can be as simple as the reliance on the status quo, Microsoft (since at some point Microsoft will compete with everyone for everything), or researchers in universities. Pick something, because saying you have no competition at all is a nonstarter.
Guy KawasakiCreate something, sell it, make it better, sell it some more and then create something that obsoletes what you used to make.
Guy Kawasaki