Defy the crowd. The crowd isn’t always wise. It can also lead you down a path of silliness, sub-optimal choices, and downright destruction. Enchantment is as necessary for people to diverge from a crowd as it is to get people to join one.

The companies that are successful, they start out to make meaning, not to make money.

Jolt is for Windows programmers. It's typical IBM PC: it goes in brown and comes out yellow. Mountain Dew is for Macintosh programmers: it goes in yellow and comes out yellow. It's WYSIWYP.

Don't worry, be crappy. Revolutionary means you ship and then test... Lots of things made the first Mac in 1984 a piece of crap - but it was a revolutionary piece of crap.

Create something, sell it, make it better, sell it some more and then create something that obsoletes what you used to make.

Take my word for it: More people will like you if you believe that people are good until proven bad.

A crash is when your competitor's program dies. When your program dies, it is an 'idiosyncrasy'.