Our approach was very simple. It was about creating a universal language. A show that will be attractive toward every people coming from all over the world. And that was a big thing.

I don't play golf or all those things people normally do for business. I do parties. That's where I bring people in, showcase ideas and, in the end, do deals.

The sun stands for energy and youth, which is what I thought the circus should be about.

We had every problems starting a big top could have. The tent fell down on the first day. We had problems getting people into the shows. It was only with the courage and arrogance of youth that we survived.

We are in a position of financial and social power, and we could be agents of change in our society. Without pretension, I believe we could be a nice little gardener who takes care of the garden, and hopefully our neighbor will do the same. Then, maybe we'll achieve a better world.

Inside every adult there's still a child that lingers.

Inside every adult there's still a child that lingers. We're happiness merchants - giving people the opportunity to dream like children.