Business is difficult. But it could be approached two ways: Seriously, or with the same way you're doing your job, with entertainment aspect, with pleasure, with fun. And we decided to try to make it as fun that we do our creativity.

I have seen many successful people fail after they start fearing they might lose what they have built.

The sun stands for energy and youth, which is what I thought the circus should be about.

Inside every adult there's still a child that lingers. We're happiness merchants - giving people the opportunity to dream like children.

Our biggest goal is to continue to force ourselves to always start our creative work on a white page and not take advantage of past successes and challenging ourselves.

Business is difficult. But it could be approached two ways: Seriously, or with the same way you're doing your job, with entertainment aspect, with pleasure, with fun. And we decided to try to make it as fun that we do our creativity.

We didn't reinvent the circus. We repackaged it in a much more modern way.