I don't play golf or all those things people normally do for business. I do parties. That's where I bring people in, showcase ideas and, in the end, do deals.
Guy LaliberteBusiness is difficult. But it could be approached two ways: Seriously, or with the same way you're doing your job, with entertainment aspect, with pleasure, with fun. And we decided to try to make it as fun that we do our creativity.
Guy LaliberteWe're not afraid of risking what was our success yesterday in order to explore some new field. We're adventurous. We like the challenge of unknown territory, unknown artistic field, and that's what stimulates us.
Guy LaliberteInside every adult there's still a child that lingers. We're happiness merchants - giving people the opportunity to dream like children.
Guy Laliberte