Our approach was very simple. It was about creating a universal language. A show that will be attractive toward every people coming from all over the world. And that was a big thing.
Guy LaliberteI have seen many successful people fail after they start fearing they might lose what they have built.
Guy LaliberteI don't play golf or all those things people normally do for business. I do parties. That's where I bring people in, showcase ideas and, in the end, do deals.
Guy Laliberte