I like to not be too involved in the beginning and during the process so as to keep this fresh look and be able to give constructive recommendation on the final production.
Guy LaliberteI don't play golf or all those things people normally do for business. I do parties. That's where I bring people in, showcase ideas and, in the end, do deals.
Guy LaliberteBusiness is difficult. But it could be approached two ways: Seriously, or with the same way you're doing your job, with entertainment aspect, with pleasure, with fun. And we decided to try to make it as fun that we do our creativity.
Guy Laliberte