Originally the dream was about traveling and developing a job that would permit me to travel. And I decided to go into street performing because it was a traveling job; it would let me go around the world.
Guy LaliberteI believe that the profits will come from the quality of your creative products. Since the beginning, I've always wanted to develop a self-feeding circle of creative productions: the positive financial returns from one show would be used to develop and create a new show, and so on.
Guy LaliberteBusiness is difficult. But it could be approached two ways: Seriously, or with the same way you're doing your job, with entertainment aspect, with pleasure, with fun. And we decided to try to make it as fun that we do our creativity.
Guy LaliberteOur approach was very simple. It was about creating a universal language. A show that will be attractive toward every people coming from all over the world. And that was a big thing.
Guy Laliberte