Treat [the customer] as guests when they come and when they go, whether or not they buy. Give them all that can be given fairly, on the principle that ‘to him that giveth shall be given’. Remember always that the recollection of quality remains long after the price is forgotten. Then your business will prosper by a natural process.

The boss says 'I'; the leader, 'we'.

There are no hard times for good ideas.

Get the confidence of the public and you will have no difficulty in getting their patronage.

The customer is always right.

The boss drives people; The leader coaches them.

The boss says 'Go'; the leader says 'Let's go!'