Treat [the customer] as guests when they come and when they go, whether or not they buy. Give them all that can be given fairly, on the principle that ‘to him that giveth shall be given’. Remember always that the recollection of quality remains long after the price is forgotten. Then your business will prosper by a natural process.

Get the confidence of the public and you will have no difficulty in getting their patronage.

The customer is always right.

Excite the mind, and the hand will reach for the pocket.

The boss inspires fear; the leader inspires enthusiasm. The boss says 'I'; The leader says 'We'.

Treat [the customer] as guests when they come and when they go, whether or not they buy. Give them all that can be given fairly, on the principle that ‘to him that giveth shall be given’. Remember always that the recollection of quality remains long after the price is forgotten. Then your business will prosper by a natural process.

The boss depends on authority; the leader on goodwill.