The boss says 'I'; the leader, 'we'.

The boss drives people; The leader coaches them.

Whenever I may be tempted to slack up and let the business run for awhile on its own impetus, I picture my competitor sitting at a desk in his opposition house, thinking and thinking with the most devilish intensity and clearness, and I ask myself what I can do to be prepared for his next brilliant move.

The customer is always right.

The boss depends on authority; the leader on goodwill.

Excite the mind, and the hand will reach for the pocket.

The boss says 'I'; the leader, 'we'.