Excite the mind, and the hand will reach for the pocket.

Get the confidence of the public and you will have no difficulty in getting their patronage.

The consumer is always right.

The customer is always right.

Treat [the customer] as guests when they come and when they go, whether or not they buy. Give them all that can be given fairly, on the principle that ‘to him that giveth shall be given’. Remember always that the recollection of quality remains long after the price is forgotten. Then your business will prosper by a natural process.

Excite the mind, and the hand will reach for the pocket.

The boss inspires fear; the leader inspires enthusiasm. The boss says 'I'; The leader says 'We'.