Well, of course the general idea was dreamed up by the advertising agency and so my job was to realize that. And we down to Lubbock, Texas, usually and onto a ranch and we would pick cowboys who looked the part and photograph them under dramatic situations - rounding up wild horses or running through streams and then reaching in and taking a drag on a cigarette.
Haskell WexlerThere is a very particular feeling I get when I have the camera in my hand, looking at an actor talk, knowing that what Iām shooting will end up on the screen.
Haskell WexlerIf you're making commercials which sell products which are unhealthy or which are unnecessary, I think that you are part of a system.
Haskell WexlerI think that it gave me a really strong feeling of my life force and a confidence in myself. I felt like I was a man. Before that point for some reason, I always felt I was a boy (laughter). In fact, they called me the baby on the ship 'cause I was the youngest guy on the ship. But I always felt that way.
Haskell WexlerI felt that that experience, because of the responsible nature that I found I acted all during that traumatic time, that I felt that I was a man.
Haskell WexlerI think that the whole voyeuristic attitude of filmmakers or of me personally - of shooting documentaries and so forth - is an important issue. And it was an important issue to me, personally. And the whole question of when - when do you put the camera down or when do you keep shooting to get the shot. And a number of times in my life I've had that question hit me very hard.
Haskell Wexler