Now, I have to - in my defense, I have the say that general knowledge of the deadly nature of cigarettes was not primarily in my mind and nor was it on these poor cowboys, who - many of whom who've died of emphysema since we were shooting.

Well, of course the general idea was dreamed up by the advertising agency and so my job was to realize that. And we down to Lubbock, Texas, usually and onto a ranch and we would pick cowboys who looked the part and photograph them under dramatic situations - rounding up wild horses or running through streams and then reaching in and taking a drag on a cigarette.

When I search myself carefully I do think it's from my mother. I even feel strange saying that. Most people, I believe, when they're asked profound questions about their own persona are not really able to enunciate it, because it's a combination of so many things. But certainly influences early on that I felt from my mother. I wouldn't say she was "political" per se; she was sensitive to other people.

I used it in a shot where Richard Burton goes down the hall to get a gun in a closet. And I wanted to get some excitement, and the hallway was too narrow for the dollies that they had at that time. So it was quite useful.

We, as film-makers, are privileged. We can make people cry or laugh. We can make them think and feel. It is a great privilege and a great responsibility.

Now, I have to - in my defense, I have the say that general knowledge of the deadly nature of cigarettes was not primarily in my mind and nor was it on these poor cowboys, who - many of whom who've died of emphysema since we were shooting.

I am part of a system which encourages people to buy things and do things which are not to their best interest.