Book marketing should be a planned process, an art if you will.
If writing and publishing a book is like giving birth to a child, then book marketing is like rearing it.
Marketing starts even before our books are published.
It's never too early to start marketing your book.
At Brandies I discovered Feminism. And I instantly became a convert... writing brilliant papers in my Myths of Patriarchy class, in which I likened my fate as a woman to other victims throughout the ages.
Book marketing is a skill: it takes knowledge, effort, and persistence to really be successful.