Book marketing is a skill: it takes knowledge, effort, and persistence to really be successful.

Marketing starts even before our books are published.

Be knowledgeable in your niche, provide some information free of charge, and share other trustworthy people's free resources whenever possible.

If writing and publishing a book is like giving birth to a child, then book marketing is like rearing it.

As much as we don't want to hear it, book marketing is a huge part of becoming a successful author.

Book marketing should be a planned process, an art if you will.

Never use the phrase: 'buy my book' - ever.