I shared this idea that fashion starts with a movement, an allure: elusive, defined through perfect proportions.

Mostly the subject of the photograph, which can be anyone really, coming down the street - someone that has no idea. "Heroism" in photography, just like in a novel, is for everyone.

Hedi was and is still misspelled 'Heidi' and my perception of genders ended up slightly out of focus from an early age.

I presume my work has also always been about reduction without any distraction or after effects, outside emotions, or intimacy or complicity with the subject.

Fashion somehow, for me, is purely and happily irrational.

Vulnerability is beautiful to me. There might be a need to fabricate your own beauty paradigms. I guess I never quite bought into any kind of 'standard'.

I don’t like the collusion between high fashion design and high street. You have to know where you stand. I belong to luxury fashion. That’s what I’ve always felt and embraced. I like the best quality, the best fabrics and the most creative field in fashion. I will stay consistent. I belong to this world.