Men want to think women don't cheat, and women want men to think they don't cheat, and therefore the sexes have been playing a little psychological game with each other.
Helen FisherRomantic love is an addiction: a perfectly wonderful addiction when it's going well, and a perfectly horrible addiction when it's going poorly.
Helen FisherWomen like signs of money and education - things that indicate that not only is this guy going to have some resources, but he's also willing to share them.
Helen Fisher