In general, men are wired to notice obvious signs that convey interest in mating - a warm smile, for example - and ignore other subtleties, like if your lipstick is faded.
Helen FisherNatural beauty really entices men. They will tell you this time and time again, and studies consistently prove it.
Helen FisherThere's magic to love... Millions of years ago we evolved three basic drives: the sex love, romantic love, and attachment to a long-term partner. These circuits are deeply embedded in the human brian. They're going to survive as long as our species survive on what Shakespeare called, this "mortal coil."
Helen Fisher