I love musical festivals Pukkelpop, Lowlands, and Glastonbury. But Roskilde is great - it's one of the things Danes try to be proud of. Actually, I usually try to set up a clothing pop-up shop at the festival every year.

I love musical festivals Pukkelpop, Lowlands, and Glastonbury. But Roskilde is great - it's one of the things Danes try to be proud of. Actually, I usually try to set up a clothing pop-up shop at the festival every year.

I designed New York boutique myself, the same as I designed the previous retail spaces in Copenhagen and Olso. The inspiration for the interior is similar to those, as well. Of course, I also build sets for my shows and other personal projects, so I think about how to design "space" often. I also do a lot of installations for other companies, have done pop-up projects, so transforming environments the Vibskov way is always a fun challenge.

I think all artists secretly hope their kids might do something safer and straitlaced: maybe my daughter 'll be a banker.

Humor is a good way in general to get people together, I think. Of course, Danish humor is more ironic and sarcastic altogether.

I would say I'm a musician first, actually. I started playing music when I was 10. Then I started designing, went to school, set up a proper business about 10 years ago - our anniversary coming up. But I've played music throughout and still am.

We make the patterns on the computer, but we also paint them by hand - it's a combination of digital and screen-prints. I'm trying to do as much as I can myself in the studio.