I think all artists secretly hope their kids might do something safer and straitlaced: maybe my daughter 'll be a banker.

I would say I'm a musician first, actually. I started playing music when I was 10. Then I started designing, went to school, set up a proper business about 10 years ago - our anniversary coming up. But I've played music throughout and still am.

Humor is a good way in general to get people together, I think. Of course, Danish humor is more ironic and sarcastic altogether.

I was educated in London at Central Saint Martins and had this whole thing about getting together with a lot of international students. Twenty-three languages were spoken during our lunch breaks! The school was very open minded, you could do whatever you wanted. Some people loved that freedom, others got lost. Gareth Pugh was a classmate, and so was Peter Jensen.

Inspiration comes from everywhere. Western, Non-Western cultures - I'm open-minded. I love to travel. But not only for inspiration. Alas, timewise, I have a problem with that. Touring, museums, designing, babies.

I love musical festivals Pukkelpop, Lowlands, and Glastonbury. But Roskilde is great - it's one of the things Danes try to be proud of. Actually, I usually try to set up a clothing pop-up shop at the festival every year.

We make the patterns on the computer, but we also paint them by hand - it's a combination of digital and screen-prints. I'm trying to do as much as I can myself in the studio.