Because we're on the outside of everything, and we're a small group of countries - Scandinavia , we have a unique vantage point. We are extremely good at focusing our ideas into art and music and design that fits a global state of mind. Being observers of the rest of the world allows us to express something pure that goes beyond borders, beyond planets.

I think all artists secretly hope their kids might do something safer and straitlaced: maybe my daughter 'll be a banker.

I would say I'm a musician first, actually. I started playing music when I was 10. Then I started designing, went to school, set up a proper business about 10 years ago - our anniversary coming up. But I've played music throughout and still am.

I'm thinking about doing dusty colors - we definitely are doing as much color as we can. It seems that fashion is back on track with color - I hope. It's been very black for awhile.

Because we're on the outside of everything, and we're a small group of countries - Scandinavia , we have a unique vantage point. We are extremely good at focusing our ideas into art and music and design that fits a global state of mind. Being observers of the rest of the world allows us to express something pure that goes beyond borders, beyond planets.

I was educated in London at Central Saint Martins and had this whole thing about getting together with a lot of international students. Twenty-three languages were spoken during our lunch breaks! The school was very open minded, you could do whatever you wanted. Some people loved that freedom, others got lost. Gareth Pugh was a classmate, and so was Peter Jensen.

We make the patterns on the computer, but we also paint them by hand - it's a combination of digital and screen-prints. I'm trying to do as much as I can myself in the studio.