The writer's Queen Victoria is his public, and he would do well to keep a bust of the old Queen on his desk with the legend "We are not amused" hanging from it.

After all, it is an ancient and valuable right of the English people to turn their nouns into verbs when they are so minded.

Prefer the familiar word to the far-fetched. Prefer the concrete word to the abstract. Prefer the single word to the circumlocution. Prefer the short word to the long. Prefer the Saxon word to the Romance.

The purpose of paragraphing is to give the reader a rest. The writer is saying . . . : Have you got that? If so, I'll go to the next point.

We tell our thoughts, like our children, to put on their hats and coats before they go out.

It need hardly be said that shortness is a merit in words.

Be direct, simple, brief, vigorous, and lucid.