Glorification of the 'natural' is part of the ideology which protects an unnatural society in its struggle against liberation.
Herbert MarcuseFree election of masters does not abolish the masters or the slaves. Free choice among a wide variety of goods and services does not signify freedom if these goods and services sustain social controls over a life of toil and fear – that is, if they sustain alienation. And the spontaneous reproduction of superimposed needs by the individual does not establish autonomy; it only testifies to the efficacy of the controls.
Herbert MarcuseThis society turns everything it touches into a potential source of progress and exploitation, of drudgery and satisfaction, of freedom and of oppression.
Herbert Marcuse