Glorification of the 'natural' is part of the ideology which protects an unnatural society in its struggle against liberation.

One can delineate the domain of philosophy however one likes, but in its search for truth, philosophy is always concerned with human existence. Authentic philosophizing refuses to remain at the stage of knowledge […]. Care for human existence and its truth makes philosophy a 'practical science' in the deepest sense, and it also leads philosophy—and this is the crucial point—into the concrete distress of human existence.

Behind the aesthetic form lies the repressed harmony of sensuousness and reason

The web of domination has become the web of Reason itself, and this society is fatally entangled in it.

That which is cannot be true.

The organism is thus being preconditioned for the spontaneous acceptance of what is offered. Inasmuch as the greater liberty involves a contraction rather than extension and development of instinctual needs, it works for rather than against the status quo of general repression - one might speak of "institutionalized desublimation". The latter appears to be a vital factor in the making of the authoritarian personality of our time.

The people recognize themselves in their commodities; they find their soul in their automobile, hi-fi set, split-level home, kitchen equipment.