Glorification of the 'natural' is part of the ideology which protects an unnatural society in its struggle against liberation.

Contemporary industrial society is now characterised more than ever by "the need for stupefying work where it is no longer a real necessity."

The organism is thus being preconditioned for the spontaneous acceptance of what is offered. Inasmuch as the greater liberty involves a contraction rather than extension and development of instinctual needs, it works for rather than against the status quo of general repression - one might speak of "institutionalized desublimation". The latter appears to be a vital factor in the making of the authoritarian personality of our time.

One can delineate the domain of philosophy however one likes, but in its search for truth, philosophy is always concerned with human existence. Authentic philosophizing refuses to remain at the stage of knowledge […]. Care for human existence and its truth makes philosophy a 'practical science' in the deepest sense, and it also leads philosophy—and this is the crucial point—into the concrete distress of human existence.

The unification of opposites which characterizes the commercial and political style is one of the many ways in which discourse and communication make themselves immune against the expression of protest and refusal.

Self-determination, the autonomy of the individual, asserts itself in the right to race his automobile, to handle his power tools, to buy a gun, to communicate to mass audiences his opinion, no matter how ignorant, how aggressive, it may be.

The means of communication, the irresistible output of the entertainment and information industry carry with them prescribed attitudes and habits, certain intellectual and emotional reactions which bind the consumers to the producers and, through the latter to the whole social system. The products indoctrinate and manipulate; they promote a false consciousness which is immune against its falsehood...Thus emerges a pattern of one-dimensional thought and behavior.