The people recognize themselves in their commodities; they find their soul in their automobile, hi-fi set, split-level home, kitchen equipment.

Thought that accepts reality as given is no thought at all.

The people recognize themselves in their commodities; they find their soul in their automobile, hi-fi set, split-level home, kitchen equipment.

The web of domination has become the web of Reason itself, and this society is fatally entangled in it.

The truth of art lies in its power to break the monopoly of established reality to define what is real.

Self-determination, the autonomy of the individual, asserts itself in the right to race his automobile, to handle his power tools, to buy a gun, to communicate to mass audiences his opinion, no matter how ignorant, how aggressive, it may be.

Glorification of the 'natural' is part of the ideology which protects an unnatural society in its struggle against liberation.