The people recognize themselves in their commodities; they find their soul in their automobile, hi-fi set, split-level home, kitchen equipment.
Herbert MarcusePreaching nonviolence on principle reproduces the existing institutionalized violence.
Herbert MarcuseThe criterion for free choice can never be an absolute one, but neither is it entirely relative.
Herbert MarcuseThe truth of art lies in its power to break the monopoly of established reality to define what is real.
Herbert MarcuseSelf-determination, the autonomy of the individual, asserts itself in the right to race his automobile, to handle his power tools, to buy a gun, to communicate to mass audiences his opinion, no matter how ignorant, how aggressive, it may be.
Herbert MarcuseFreedom of enterprise was from the beginning not altogether a blessing. As the liberty to work or to starve, it spelled toil, insecurity, and fear for the vast majority of the population. If the individual were no longer compelled to prove himself on the market, as a free economic subject, the disappearance of this freedom would be one of the greatest achievements of civilization.
Herbert Marcuse