In the 1990's, a time of corporate capital's global ascendancy, the mildest restraints on its prerogatives have been peremptorily rejected. Automatically, under this designation, measures to protect national cultural industries, for example, have been ruled unacceptable infringements of "free trade."
Herbert SchillerThe "cumulative effects" of unbridled commercialism, however difficult to assess, constitute one key to the impact of growing up in the core of the world's marketing system. Minimally, it suggests unpreparedness for, and lack of interest in, the world that exists outside the shopping mall.
Herbert SchillerUltimately, each transnational firm strives for its own advantage, and is supported in that effort by the state power wherein it resides, or at least where its main shareholders are domiciled.
Herbert SchillerOne growing threat to the stability of the U.S. economy, and therefore to its capability to continue to direct the global order, paradoxically emerges from its success in establishing capitalism around the world.
Herbert SchillerThe actions and inactions of hundreds of millions of people and nearly 200 states, will affect what kind of world emerges in the time ahead.
Herbert SchillerThough some still see the Internet, for example, as a democratic structure for international individual expression, it is more realistic to recognize it as only the latest technological vehicle to be turned, sooner or later, to corporate advantage - for advertising, marketing and general corporate aggrandizement.
Herbert Schiller