In the computer field, the moment of truth is a running program; all else is prophecy.

By 1985, machines will be capable of doing any work Man can do.

Because he treats the world as rather empty and ignores the interrelatedness of all things (so stupefying to thought and action), administrative man can make decisions with relatively simple rules of thumb that do not make impossible demands upon his capacity for thought.

What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.

One of the first rules of science is if somebody delivers a secret weapon to you, you better use it

All behavior involves conscious or unconscious selection of particular actions out of all those which are physically possible to the actor and to those persons over whom he exercises influence and authority.

Solving a problem simply means representing it so as to make the solution transparent.