One of the first rules of science is if somebody delivers a secret weapon to you, you better use it

By 1985, machines will be capable of doing any work Man can do.

Think of the design process as involving first the generation of alternatives and then the testing of these alternatives against a whole array of requirements and restraints.

What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.

The proper study of mankind is the science of design.

Innovation has a lot to do with your ability to recognise surprising and unusual phenomena.

Learning results from what the student does and thinks, and only from what the student does and thinks. The teacher can advance learning only by influencing the student to learn.