Think of the design process as involving first the generation of alternatives and then the testing of these alternatives against a whole array of requirements and restraints.
Herbert SimonThe intelligent altruists, though less altruistic than unintelligent altruists, will be fitter than both unintelligent altruists and selfish individuals.
Herbert SimonOne of the first rules of science is if somebody delivers a secret weapon to you, you better use it
Herbert Simon