Human beings, viewed as behaving systems, are quite simple. The apparent complexity of our behavior over time is largely a reflection of the complexity of the environment in which we find ourselves.

One finds limits by pushing them.

What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.

The simplest scheme of evolution is one that depends on two processes; a generator and a test. The task of the generator is to produce variety, new forms that have not existed previously, whereas the task of the test is to cull out the newly generated forms so that only those that are well fitted to the environment will survive.

Most of what we do to get people ready to act in situations of encounter consists of drilling these lists into them sufficiently deeply so that they will be evoked quickly at the time of the decision.

Learning is any change in a system that produces a more or less permanent change in its capacity for adapting to its environment.

Forget about Nobel prizes; they aren't really very important.