Think of the design process as involving first the generation of alternatives and then the testing of these alternatives against a whole array of requirements and restraints.
Herbert SimonThere are no morals about technology at all. Technology expands our ways of thinking about things, expands our ways of doing things. If we're bad people we use technology for bad purposes and if we're good people we use it for good purposes.
Herbert SimonAll behavior involves conscious or unconscious selection of particular actions out of all those which are physically possible to the actor and to those persons over whom he exercises influence and authority.
Herbert SimonMaybe we ought to have a world in which things are divided between people kind of fairly.
Herbert SimonThe aim ... is to provide a clear and rigorous basis for determining when a causal ordering can be said to hold between two variables or groups of variables in a model . . . . The concepts refer to a model-a system of equations-and not to the 'real' world the model purports to describe.
Herbert Simon