All behavior involves conscious or unconscious selection of particular actions out of all those which are physically possible to the actor and to those persons over whom he exercises influence and authority.
Herbert SimonThe world is vast, beautiful, and fascinating, even awe-inspiring - but impersonal. It demands nothing of me, and allows me to demand nothing of it.
Herbert SimonThink of the design process as involving first the generation of alternatives and then the testing of these alternatives against a whole array of requirements and restraints.
Herbert SimonInnovation has a lot to do with your ability to recognise surprising and unusual phenomena.
Herbert Simon