Solving a problem simply means representing it so as to make the solution transparent.
Herbert SimonThe situation has provided a cue; this cue has given the expert access to information stored in memory, and the information provides the answer. Intuition is nothing more and nothing less than recognition.
Herbert SimonLearning is any change in a system that produces a more or less permanent change in its capacity for adapting to its environment.
Herbert SimonEngineering, medicine, business, architecture and painting are concerned not with the necessary but with the contingent - not with how things are but with how they might be - in short, with design.
Herbert Simon