Kitsch tends to wallow in beauty - its shortcoming is not aesthetic, but ethical

The maker of kitsch does not create inferior art, he is not an incompetent or a bungler, he cannot be evaluated by aesthetic standards; rather, he is ethically depraved, a criminal willing radical evil. And since it is radical evil that is manifest here, evil per se, forming the absolute negative pole of every value-system, kitsch will always be evil, not just kitsch in art, but kitsch in every value-system that is not an imitation system.

No one's death comes to pass without making some impression, and those close to the deceased inherit part of the liberated soul and become richer in their humanness.

The goddess of beauty is the goddess Kitsch.

Those who live by the sea can hardly form a single thought of which the sea would not be part.

What's important is promising something to the people, not actually keeping those promises. The people have always lived on hope alone.

Were one merely to seek information, one should inquire of the man who hates, but if one wishes to know what truly is, one better ask the one who loves