Kitsch tends to wallow in beauty - its shortcoming is not aesthetic, but ethical

Kitsch generates pseudonovelty with no new insight into reality, or else does not concern itself at all with the new and produces its effects with more or less academic eclecticism.

You must neither completely nor partially copy the art of others. If so, you will be producing kitsch.

Romanticism is the mother of kitsch and that there are moments when the child becomes so like its mother that one cannot differentiate between them

Are we, then, insane because we have not gone mad?

If the embodiment of the fundamental idea of our age were to be found in Victorian architecture, in the Church of Cristo Re in Rome or the Church in Brasilia, in Moscow University or the Capitol in Washington, then our age would undoubtedly be called the 'age of kitsch.'

Those who live by the sea can hardly form a single thought of which the sea would not be part.