A kitsch novel describes the world not as it really is, but as it is hoped and feared to be.

Are we, then, insane because we have not gone mad?

Romanticism is the mother of kitsch and that there are moments when the child becomes so like its mother that one cannot differentiate between them

The maker of kitsch does not create inferior art, he is not an incompetent or a bungler, he cannot be evaluated by aesthetic standards; rather, he is ethically depraved, a criminal willing radical evil. And since it is radical evil that is manifest here, evil per se, forming the absolute negative pole of every value-system, kitsch will always be evil, not just kitsch in art, but kitsch in every value-system that is not an imitation system.

Kitsch generates pseudonovelty with no new insight into reality, or else does not concern itself at all with the new and produces its effects with more or less academic eclecticism.

Kitsch is certainly not "bad art," it forms its own closed system.

The world has always gone through periods of madness so as to advance a bit on the road to reason.