A kitsch novel describes the world not as it really is, but as it is hoped and feared to be.

Kitsch generates pseudonovelty with no new insight into reality, or else does not concern itself at all with the new and produces its effects with more or less academic eclecticism.

Kitsch tends to wallow in beauty - its shortcoming is not aesthetic, but ethical

The goddess of beauty is the goddess Kitsch.

The world has always gone through periods of madness so as to advance a bit on the road to reason.

The techniques of kitsch, which are based on imitation, are rational and operate according to formulas; the remain rational even when their result has a highly irrational, even crazy, quality.

No one's death comes to pass without making some impression, and those close to the deceased inherit part of the liberated soul and become richer in their humanness.