Were one merely to seek information, one should inquire of the man who hates, but if one wishes to know what truly is, one better ask the one who loves

The techniques of kitsch, which are based on imitation, are rational and operate according to formulas; the remain rational even when their result has a highly irrational, even crazy, quality.

The goddess of beauty is the goddess Kitsch.

A kitsch novel describes the world not as it really is, but as it is hoped and feared to be.

You must neither completely nor partially copy the art of others. If so, you will be producing kitsch.

While love ceaselessly strives toward that which lies at the hiddenmost center, hatred only perceives the topmost surface . . .

The world has always gone through periods of madness so as to advance a bit on the road to reason.