Were one merely to seek information, one should inquire of the man who hates, but if one wishes to know what truly is, one better ask the one who loves

Romanticism is the mother of kitsch and that there are moments when the child becomes so like its mother that one cannot differentiate between them

Are we, then, insane because we have not gone mad?

The man who is thus outside the confines of every value-combination, and has become the exclusive representative of an individual value, is metaphysically an outcast, for his autonomy presupposes the resolution and disintegration of all system into its individual elements; such a man is liberated from values and from style, and can be influenced only by the irrational.

Kitsch generates pseudonovelty with no new insight into reality, or else does not concern itself at all with the new and produces its effects with more or less academic eclecticism.

You must neither completely nor partially copy the art of others. If so, you will be producing kitsch.

If the embodiment of the fundamental idea of our age were to be found in Victorian architecture, in the Church of Cristo Re in Rome or the Church in Brasilia, in Moscow University or the Capitol in Washington, then our age would undoubtedly be called the 'age of kitsch.'