The essence of kitsch is the confusion of ethical and esthetic categories; kitsch wants to produce not the "good" but the "beautiful."
Hermann BrochWhat's important is promising something to the people, not actually keeping those promises. The people have always lived on hope alone.
Hermann BrochWhile love ceaselessly strives toward that which lies at the hiddenmost center, hatred only perceives the topmost surface . . .
Hermann BrochThe man who is thus outside the confines of every value-combination, and has become the exclusive representative of an individual value, is metaphysically an outcast, for his autonomy presupposes the resolution and disintegration of all system into its individual elements; such a man is liberated from values and from style, and can be influenced only by the irrational.
Hermann Broch