Romanticism is the mother of kitsch and that there are moments when the child becomes so like its mother that one cannot differentiate between them

A kitsch novel describes the world not as it really is, but as it is hoped and feared to be.

What's important is promising something to the people, not actually keeping those promises. The people have always lived on hope alone.

While love ceaselessly strives toward that which lies at the hiddenmost center, hatred only perceives the topmost surface . . .

You must neither completely nor partially copy the art of others. If so, you will be producing kitsch.

Kitsch generates pseudonovelty with no new insight into reality, or else does not concern itself at all with the new and produces its effects with more or less academic eclecticism.

Although every man believes that his decisions and resolutions involve the most multifarious factors, in reality they are mere oscillation between flight and longing.