If I see a nice photography book in New York, and I don't want to have to carry that back to Japan with me, I just order it from Amazon when I come home. There's no treasure-hunting anymore. It used to be like a hunt to find Air Jordans, Max 95s, and carrying them back.
Hiroshi FujiwaraIn those days, in 80th, people were really hungry for information - and, somehow, I had pretty good access because I had friends in London, New York, Los Angeles, everywhere. I'd been visiting many places and talking with people, so I had a constant flow of new info. I sometimes did articles for magazines and things, and people started to say, "If you want to know what's going on, ask Hiroshi." So that was the beginning with Goodenough.
Hiroshi FujiwaraWhat I really liked about Stรผssy was that it wasn't the usual surf-culture gear or style. I think it was really inspired by labels like Chanel and Comme des Garรงons - like black shirts with a certain kind of buttons. I was very into it.
Hiroshi FujiwaraWhen I was 18 years old, I came to Tokyo from my hometown, Ise, in the countryside. I'd always been really inspired by fashion and music, especially when punk came out in '76 or '77.
Hiroshi FujiwaraI arrived in Tokyo in around '81. Around that time, I visited London for about two months - it was the period just before Malcolm McLaren released his solo album Duck Rock. I'd met him when he came to Japan, so I visited him in London and spent one evening with him and his girlfriend over at his house. He told me, "London is boring right now. You should go to New York." So he called a friend in New York, who I think was an old assistant or someone who helped him record early hip-hop stuff over there.
Hiroshi FujiwaraI think recognition outside of Japan is amazing. I don't feel like that kind of thing would ever happen to me, as I'm not like those kinds of designers - I don't want to express myself in such a categorized way. I kind of want to be in the middle of the majority and the minority. I don't really want people to know what I am.
Hiroshi Fujiwara