If you look at items of clothing like denim or polo shirts, they came from someone else's idea and everyone now makes them, but even so, I sometimes want to buy into the newer thing because it looks good or whatever. I mean, I copy many things - almost everything I do could be called a copy in some way. But I copy with a certain respect. I have a high regard for the original, and so I want to put my twist onto that. It's just like sampling music - when it's done well, the new work communicates a respect for the original source material.
Hiroshi FujiwaraI really got interested in the DJ side. I mean, I guess I was some kind of DJ in Japan already, but the hip-hop scene was naturally happening, and I picked up on that style, then brought back from New York the information on records and technique to Tokyo.
Hiroshi FujiwaraI used to skate a lot when I was a kid. I loved it and was quite good. When I came back to London in around '85, I got really into skating again. But at the time, it had no influence from hip-hop. It was just thrash rock, hardcore rock, and skulls and all black - that kind of style. In Japan, the skaters were also strictly into rock culture, too, but I was coming from the hip-hop side, so for a while it was difficult to mix both interests.
Hiroshi FujiwaraI still feel like I'm really into fashion. I even think sneakers are a fashion item as well. I'm still into sneakers and clothes. Even though I don't wear or buy those things, I find that I'm still like looking for them. I can't wear it, but I still think it's interesting when I see it.
Hiroshi FujiwaraSome of the bigger companies seem to be copying only to make money, which creatively is very bad. I sometimes wonder if they have any respect.
Hiroshi FujiwaraThe biggest reason was that when I started deejaying, I'd said that the other DJs in Japan were like salaried employees who I really didn't want to emulate because they didn't even know the titles of the songs they were playing - just that they were playing a hot track or whatever - which I didn't appreciate at all. I realized that I had become just like the kind of DJ that I used to hate, with no knowledge, so I decided that I needed to be honest with myself and quit.
Hiroshi FujiwaraWhen we started Nowhere, maybe the fashion industry recognized something was happening, but they just thought, Oh, those kids . . . whatever. They didn't know what was actually going on with us. Now we are those people in a sense - the current establishment. So I hope there's something happening that is new and independent that we know nothing about.
Hiroshi Fujiwara