In those days, in 80th, people were really hungry for information - and, somehow, I had pretty good access because I had friends in London, New York, Los Angeles, everywhere. I'd been visiting many places and talking with people, so I had a constant flow of new info. I sometimes did articles for magazines and things, and people started to say, "If you want to know what's going on, ask Hiroshi." So that was the beginning with Goodenough.
Hiroshi FujiwaraI think recognition outside of Japan is amazing. I don't feel like that kind of thing would ever happen to me, as I'm not like those kinds of designers - I don't want to express myself in such a categorized way. I kind of want to be in the middle of the majority and the minority. I don't really want people to know what I am.
Hiroshi FujiwaraI'm not really an art collector - I'm more of a person who picks up things. I have pieces by people like Gerhard Richter, for example, but then also others by unknown Japanese artists, and not many real art collectors do that.
Hiroshi FujiwaraI actually came from the fashion side, so maybe I knew more about fashion - and music like hip-hop because I was a DJ - so it was really successful when we mixed it all up together.
Hiroshi FujiwaraI still feel like I'm really into fashion. I even think sneakers are a fashion item as well. I'm still into sneakers and clothes. Even though I don't wear or buy those things, I find that I'm still like looking for them. I can't wear it, but I still think it's interesting when I see it.
Hiroshi FujiwaraWhen I was doing Goodenough, I'd hired a few people to work in my office, but then, toward the end of the '90s, I decided that this is not what I should be doing. I didn't want to make a big company and have to hire lots of people. I felt like I was better as an independent or as a solo operator. So I made the decision to finish everything and work alone just with an assistant or two. Although maybe there isn't the potential that there is in having a bigger company, it's good for me.
Hiroshi Fujiwara