Everything we put in and on our bodies must be nutritious and safe.

Nothing should be used anywhere that is not edible. We should not clean our house with substances that are toxic carcinogens. It's not necessary. There are anti-bacterial agents, and antiseptic agents, that are non-toxic. That's really our focus, and my personal focus: to make consumer goods that don't just smell good, but taste good, and can be used to anoint one's self and also the environment in which you are living in.

If fashion pollutes it should no longer be called fashion, it should be called pollution.

Ask ourselves: How can we serve, nurture and sustain the planet and its people in our business ventures?

Species are being wiped out every day. Do we want to live with this or don't we? That is really our choice. And I think that human beings, by nature, want to preserve themselves. But right now, we're so preoccupied by other stuff, and we're not addressing the issues, which are our priorities.

I'm funding a new business with money I would have given away in the first place. And I'm starting a responsible business and I'm educating the consumer about chemistry that is totally sustainable - not just from a production point of view, but it also helps sustain the human psyche and physical body - based on informational, energetic matter.

By nature, we are a plant-based intelligence - not just our exhale, which plants inhale, but they are my food chain. They are my medicine. I cannot live without plants. They are part of my life support. And this is why plant species need to be preserved.