We are clearcutting virgin forests around the world, and 95 percent of species in the clearcut zone have never been studied. So we clearcut a part of the virgin forest and now part of our ecosystem has been wiped out. Some of it may grow back, and some of it won't.

What's sad is that nobody knows the constitution of the ecosystem that has just been destroyed. Is it an important future food? Is it an important medicine? What can it do for future generations - or present generations?

Availability of the best also is limited in our culture. And it's also extremely expensive. It's ridiculous. A kilogram of rose oil costs me very much. By the time it is shipped here and we pay tariffs, how much more do I have to charge the consumer? And then who could afford to buy it? That is why people sell synthetic rose and end up poisoning themselves. It shouldn't be that way.

Ask ourselves: How can we serve, nurture and sustain the planet and its people in our business ventures?

I'm funding a new business with money I would have given away in the first place. And I'm starting a responsible business and I'm educating the consumer about chemistry that is totally sustainable - not just from a production point of view, but it also helps sustain the human psyche and physical body - based on informational, energetic matter.

We are clearcutting virgin forests around the world, and 95 percent of species in the clearcut zone have never been studied. So we clearcut a part of the virgin forest and now part of our ecosystem has been wiped out. Some of it may grow back, and some of it won't.

The majority of companies on this planet are publicly driven engines. They're always the last ones to change. They're not only the biggest polluters, but they're the biggest providers of services for the consumer. Government itself is one of the biggest polluters on the planet. The U.S. military pollutes the planet more than most other entities.