If fashion pollutes it should no longer be called fashion, it should be called pollution.

Everything we put in and on our bodies must be nutritious and safe.

Availability of the best also is limited in our culture. And it's also extremely expensive. It's ridiculous. A kilogram of rose oil costs me very much. By the time it is shipped here and we pay tariffs, how much more do I have to charge the consumer? And then who could afford to buy it? That is why people sell synthetic rose and end up poisoning themselves. It shouldn't be that way.

I'm funding a new business with money I would have given away in the first place. And I'm starting a responsible business and I'm educating the consumer about chemistry that is totally sustainable - not just from a production point of view, but it also helps sustain the human psyche and physical body - based on informational, energetic matter.

Ask ourselves: How can we serve, nurture and sustain the planet and its people in our business ventures?

We are taught to reinvent ourselves all the time. And nature is teaching us. What is necessary for us to do to create sustainability? There's a shift that has to take hold in our thinking, and it's hard to know when it's going to click for the larger percentage of us.

The tea is pure chemistry, and so is everything else. But chemistry can be highly active with nutrients, it could be not very active and empty of nutrients or it could be a toxic, polluted substance. That's what interests me as an environmentalist, because I think we should only produce the purest, finest things. Then there would be no toxic side effects. There would be no wastes, because everything would be used responsibly.