I'm funding a new business with money I would have given away in the first place. And I'm starting a responsible business and I'm educating the consumer about chemistry that is totally sustainable - not just from a production point of view, but it also helps sustain the human psyche and physical body - based on informational, energetic matter.

The tea is pure chemistry, and so is everything else. But chemistry can be highly active with nutrients, it could be not very active and empty of nutrients or it could be a toxic, polluted substance. That's what interests me as an environmentalist, because I think we should only produce the purest, finest things. Then there would be no toxic side effects. There would be no wastes, because everything would be used responsibly.

If fashion pollutes it should no longer be called fashion, it should be called pollution.

We are clearcutting virgin forests around the world, and 95 percent of species in the clearcut zone have never been studied. So we clearcut a part of the virgin forest and now part of our ecosystem has been wiped out. Some of it may grow back, and some of it won't.

Nothing should be used anywhere that is not edible. We should not clean our house with substances that are toxic carcinogens. It's not necessary. There are anti-bacterial agents, and antiseptic agents, that are non-toxic. That's really our focus, and my personal focus: to make consumer goods that don't just smell good, but taste good, and can be used to anoint one's self and also the environment in which you are living in.

Ask ourselves: How can we serve, nurture and sustain the planet and its people in our business ventures?

The majority of companies on this planet are publicly driven engines. They're always the last ones to change. They're not only the biggest polluters, but they're the biggest providers of services for the consumer. Government itself is one of the biggest polluters on the planet. The U.S. military pollutes the planet more than most other entities.