I'm funding a new business with money I would have given away in the first place. And I'm starting a responsible business and I'm educating the consumer about chemistry that is totally sustainable - not just from a production point of view, but it also helps sustain the human psyche and physical body - based on informational, energetic matter.

Our nature is intelligent. In fact, everything is intelligent. Intelligence for me is information. Information is intelligence. And then there is information driven by energetics. And the energetics is operated by the matter, which has manifested here. This is where you and I come in. The human body is matter. Plant material, and this tea I am drinking, is matter.

What's sad is that nobody knows the constitution of the ecosystem that has just been destroyed. Is it an important future food? Is it an important medicine? What can it do for future generations - or present generations?

Nothing should be used anywhere that is not edible. We should not clean our house with substances that are toxic carcinogens. It's not necessary. There are anti-bacterial agents, and antiseptic agents, that are non-toxic. That's really our focus, and my personal focus: to make consumer goods that don't just smell good, but taste good, and can be used to anoint one's self and also the environment in which you are living in.

We are clearcutting virgin forests around the world, and 95 percent of species in the clearcut zone have never been studied. So we clearcut a part of the virgin forest and now part of our ecosystem has been wiped out. Some of it may grow back, and some of it won't.

We are taught to reinvent ourselves all the time. And nature is teaching us. What is necessary for us to do to create sustainability? There's a shift that has to take hold in our thinking, and it's hard to know when it's going to click for the larger percentage of us.

Ask ourselves: How can we serve, nurture and sustain the planet and its people in our business ventures?