Availability of the best also is limited in our culture. And it's also extremely expensive. It's ridiculous. A kilogram of rose oil costs me very much. By the time it is shipped here and we pay tariffs, how much more do I have to charge the consumer? And then who could afford to buy it? That is why people sell synthetic rose and end up poisoning themselves. It shouldn't be that way.

We are taught to reinvent ourselves all the time. And nature is teaching us. What is necessary for us to do to create sustainability? There's a shift that has to take hold in our thinking, and it's hard to know when it's going to click for the larger percentage of us.

Everything we put in and on our bodies must be nutritious and safe.

Ask ourselves: How can we serve, nurture and sustain the planet and its people in our business ventures?

What's sad is that nobody knows the constitution of the ecosystem that has just been destroyed. Is it an important future food? Is it an important medicine? What can it do for future generations - or present generations?

Nothing should be used anywhere that is not edible. We should not clean our house with substances that are toxic carcinogens. It's not necessary. There are anti-bacterial agents, and antiseptic agents, that are non-toxic. That's really our focus, and my personal focus: to make consumer goods that don't just smell good, but taste good, and can be used to anoint one's self and also the environment in which you are living in.

Activity is intelligence. We follow our information systems and we use our energy to get it done. And that's caused by a byproduct called matter. That's why I call it "energetic matter." And it's chemical matter. We are chemistry.