Availability of the best also is limited in our culture. And it's also extremely expensive. It's ridiculous. A kilogram of rose oil costs me very much. By the time it is shipped here and we pay tariffs, how much more do I have to charge the consumer? And then who could afford to buy it? That is why people sell synthetic rose and end up poisoning themselves. It shouldn't be that way.

We are clearcutting virgin forests around the world, and 95 percent of species in the clearcut zone have never been studied. So we clearcut a part of the virgin forest and now part of our ecosystem has been wiped out. Some of it may grow back, and some of it won't.

Activity is intelligence. We follow our information systems and we use our energy to get it done. And that's caused by a byproduct called matter. That's why I call it "energetic matter." And it's chemical matter. We are chemistry.

Nothing should be used anywhere that is not edible. We should not clean our house with substances that are toxic carcinogens. It's not necessary. There are anti-bacterial agents, and antiseptic agents, that are non-toxic. That's really our focus, and my personal focus: to make consumer goods that don't just smell good, but taste good, and can be used to anoint one's self and also the environment in which you are living in.

Species are being wiped out every day. Do we want to live with this or don't we? That is really our choice. And I think that human beings, by nature, want to preserve themselves. But right now, we're so preoccupied by other stuff, and we're not addressing the issues, which are our priorities.

Our nature is intelligent. In fact, everything is intelligent. Intelligence for me is information. Information is intelligence. And then there is information driven by energetics. And the energetics is operated by the matter, which has manifested here. This is where you and I come in. The human body is matter. Plant material, and this tea I am drinking, is matter.

Ask ourselves: How can we serve, nurture and sustain the planet and its people in our business ventures?