What is the user problem that once we solve users can't live without?

Think about where does this stand in the experience continuum that you've been imagining, where the world's going to go.

We start to try to live in tomorrow and the future, and start to think about what we build today as a stepping stone to graduate users.

It has to go to the level of emotional connection, where you feel without it you're lost.

You gotta think about your category, your replacement cycle, usage, how these things come together and the dynamics are different.

Everything for us is a system. We don't think about it discretely as just as a piece of hardware, or discretely as an application... or discretely as a platform. We think about it across the whole thing.

In the hardware world, you've got to take your time because your iteration cycles are much more deliberate.