What is the user problem that once we solve users can't live without?
In the hardware world, you've got to take your time because your iteration cycles are much more deliberate.
It has to go to the level of emotional connection, where you feel without it you're lost.
We can dream a lot faster than what's possible.
It is a little bit science project-y sometimes, and we talk about it that way.
I think that 'system think' is a mindset.