It has to go to the level of emotional connection, where you feel without it you're lost.

What is the user problem that once we solve users can't live without?

You gotta think about your category, your replacement cycle, usage, how these things come together and the dynamics are different.

In the hardware world, you've got to take your time because your iteration cycles are much more deliberate.

It turned out that building mobile software was a lot more like building hardware... where you had 1 shot and you had to get it right, right out of the gate.

I think that 'system think' is a mindset.

We can dream a lot faster than what's possible.