In the hardware world, you've got to take your time because your iteration cycles are much more deliberate.

It turned out that building mobile software was a lot more like building hardware... where you had 1 shot and you had to get it right, right out of the gate.

No one is going to tell you what to build. If they did, then they should do it, not you.

You sort of have to separate what are questions you can ask that are going to help make you smarter about your thesis versus... trying to get somebody to validate it for you.

Think about where does this stand in the experience continuum that you've been imagining, where the world's going to go.

It has to go to the level of emotional connection, where you feel without it you're lost.

You have to take those concepts and prove them, a little bit like you do a PhD thesis.