1947 America blasted off.

All you have to do is mate.

Advertising in the past has been predicated on a mass market and a captive audience.

Communicating online goes back to the Defense Department's Arpanet which started in 1969. There was something called Usenet that started in 1980, and this gave people an opportunity to talk about things that people on these more official networks didn't talk about.

It's kind of astonishing that people trust strangers because of words they write on computer screens.

The mediated world has approached us from a lot of different directions and we have freely chosen our automobiles and our skyscrapers and our televisions and our telephones and our computers because they have given us power and freedom. Now we are beginning to notice there's a price to pay for them. It's all interconnected, the good stuff and the bad stuff comes together.

We must take responsibility for educating ourselves. Being part of a 'smart mob' doesn't guarantee that you're a responsible participant or collaborator.