Advertising in the past has been predicated on a mass market and a captive audience.
Howard RheingoldAny disease support community is a place of deep bonds and empathy, and there are thousands if not tens of thousands of them.
Howard RheingoldThe first art in caves were really psychedelic experiences, and the reason that they were is because the tribal encyclopedia, the amount of information that people needed to know in order to move to a new way of life, suddenly increased over that period of time.
Howard RheingoldEvery big company has some little guy who is an enthusiast off in the corner working on technology. In Japan, it is integrated into their high-level strategy. They see it as a communication medium, because for them, just the wordsโ - โand this is the problem that they have with Americansโ - โjust the words they say to you is not the complete message. Their facial expressions, their body language, there is a lot of context. Also, their written language doesn't translate to keyboards well.
Howard RheingoldYou know back when there were light shows, there was this thing for people to sync into together. And the more people got synced into it, the more sync started happening. I guess it's just the size of the venue, and traveling around and so forth that it doesn't happen anymore. I don't know why.
Howard Rheingold