Communication media enabled collective action on new scales, at new rates, among new groups of people, multiplied the power available to civilizations and enabled new forms of social interaction. The alphabet enabled empire and monotheism, the printing press enabled science and revolution, the telephone enabled bureaucracy and globalization, the internet enabled virtual communities and electronic markets, the mobile telephone enabled smart mobs and tribes of info-nomads.
Howard RheingoldAdvertising in the past has been predicated on a mass market and a captive audience.
Howard RheingoldThe industrial revolution took the father out of the home and put the kids in school. And then everyone had their own little scene.
Howard RheingoldActive people to revitalize what is really the root of democracy: citizens communicating with each other. Democracy is not just about voting, it's about citizens talking with each other about the issues which concern them. We've lost a great deal of that in the age of the mass media.
Howard Rheingold