Active people to revitalize what is really the root of democracy: citizens communicating with each other. Democracy is not just about voting, it's about citizens talking with each other about the issues which concern them. We've lost a great deal of that in the age of the mass media.
Howard RheingoldAdvertising in the past has been predicated on a mass market and a captive audience.
Howard RheingoldDoesn't it seem ironic that people fear that we might become alienated by communicating with each other through computers, when we are already staring at these boxes in our living rooms for seven or eight hours a day, slack-jawed and saying nothing to anyone on either side and not talking back to it.
Howard Rheingold